As part of a final project for the Marketing Management course at Harvard Extension School, each group was set with the task of coming up with a mock business and present a comprehensive marketing plan to the class. As a token National Park destination, Yosemite National Park was used as the pilot location and target region for the sake of the project. Responsible for the branding and advertising, I created a company logo, subway ad, online banner ad, and website homepage mockup.
GoPak is an outdoor company that offers sets of camping gear, complete with information and equipment customized to the conditions of different US National Parks. “No Packing. No Limitations.”