Getting people to follow and stay engaged with your business on social media can be a challenge in and of itself. Tracking SEO and making sure you get traffic to your website brings its own set of worries to the mix. In the age of e-commerce and online shopping, these virtual and technological hurdles are all part of the gig.
But when you step away from the screen, put on your coat, and stroll down Main Street, it's a whole different ball game.
As a ever-changing and growing city, Concord’s Main Street is peppered with small businesses, store fronts, and hole-in-the-wall coffee shops and restaurants. As the #shoplocal trend continues to blossom in Concord, it’s not just about social media and SEO anymore, it’s about finding ways to connect with your customers face to face.
It was serendipitous that I stumbled upon Lilise Designer Resale (LDR) while doing last minute shopping for a wedding I was attending that weekend. Not because I found the perfect dress in the perfect size… don’t worry, fate had other plans. While shopping, I was greeted by the owner of the store, Elyssa Alfieri.
Elyssa and I initially connected about fashion and eventually got chatting about art and graphic design. I quickly learned that her pain point wasn’t SEO or how to increase her Instagram following (if you don’t follow LDR, you should!), but instead how to direct her awesome followers and #shoplocal enthusiasts into her store. Together we brainstormed styles and looked at maps, and happily landed on this quaint and classy illustrated map.
This collaboration with LDR reminded me of the importance of shopping local, and the impact that choice can have on yourself and the community. Not only is shopping local a great way to support your local economy, but it’s an incredible way to build lasting local connections that lead to new ventures!